The brand image of Chengdu Art Museum is inspired by the props in life，display racks. It is a common carrier for displaying and transmitting information, and it is also an invitation for people to enter a certain field. The initials of "Art Museum" constitute the graphics of the display rack, and it is also the "Cheng" of Chengdu. We hope to change the inherent impression that art brings to people through design, provide a new perspective on things, and re-examine the relationship between art and life.