CHENGDU ART MUSEUM
成都美术馆

TEAM
CD: 弹簧
D:陈一枪、钟宁、藤椒
AE:黄小霜

YEAR: 2023

CLIENT: 成都画院
SERVICE:标志设计、视觉识别系统

入选TOKYO TDC 32
荣获NY TDC 68
荣获Hiiibrand 2023 优异奖

The brand image of Chengdu Art Museum is inspired by the props in life,display racks. It is a common carrier for displaying and transmitting information, and it is also an invitation for people to enter a certain field. The initials of "Art Museum" constitute the graphics of the display rack, and it is also the "Cheng" of Chengdu. We hope to change the inherent impression that art brings to people through design, provide a new perspective on things, and re-examine the relationship between art and life.

成都市美术馆的品牌形象创作灵感来自于生活中的道具,展架。它是常见的展示和传递信息的载体,也是对人们进入某个场域的邀请。“Art Museum”的首字母构成了展架图形,同时也是成都的“成”。我们希望通过设计改变艺术带给人们的固有印象,提供看待事物的新视角,重新审视艺术与生活之间的关系。

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