In order to solve understanding and memory difficulties of "Animo Omnis" in Chinese context, we extracted the initial letters AO as the abbreviation of the brand name, so that it can be identified and spread more quickly. When transforming the concept of "balance" into visual communication, we adopted an extremely clear, concise and circulating symbol--the horizontal line--which stretches. straight and is unbiased. This horizontal line cleverly echoes the original phonetic symbol of the lowercase letter o in Animö Omnis.