YULIN FOLK MUSIC SEASON
玉林路民谣音乐季

TEAM
CD: 弹簧
D:陈一枪、杨荣乔、何无二、覃雨佳、夏夲
AE:秋秋

YEAR: 2023

CLIENT: 成都聚正能量
SERVICE:海报设计、活动视觉设计

入选DESIGN 360 2023

The Yulin Road Folk Music Festival is a continuous event initiated by the Sichuan Music Industry Association - Folk Music Committee, representatives from the music industry, folk music creators, and residents of the Yulin community, with "folk music" as its main theme. Yulin, as a distinctive lifestyle district in Chengdu, preserves the original charm of old Chengdu while embracing contemporary life. Yulin bridges the old and new in Chengdu's urban development, forming a unique representation of Chengdu's slow-paced lifestyle.

For the visual concept of this event, we abandoned traditional single-subject creativity and initiated a more experimental design approach. We returned to the streets of Yulin, collecting text snippets that represent Yulin's life and development changes from the community, streets, shops, markets, and street vendors. Behind each snippet lies a vivid moment in Yulin's history and stories, outlining Yulin's slow-paced life, lively atmosphere, play of light and shadow, and the diversity of daily life. Similar to music, these fragmented inspirations are recompiled into new melodies and visuals. For the visual concept of this event, we abandoned traditional single-subject creativity and initiated a more experimental design approach. We returned to the streets of Yulin, collecting text snippets that represent Yulin's life and development changes from the community, streets, shops, markets, and street vendors. Behind each snippet lies a vivid moment in Yulin's history and stories, outlining Yulin's slow-paced life, lively atmosphere, play of light and shadow, and the diversity of daily life. Similar to music, these fragmented inspirations are recompiled into new melodies and visuals.

玉林路民谣音乐季是由四川省音乐产业协会-民谣专委会、音乐产业行业代表、民谣创作人以及玉林社区居民共同发起的一场以“民谣音乐”为主题的持续活动。

玉林作为成都极具特色的生活街区,既保留了老成都原本的面貌,也吸纳了全新的当代生活,玉林链接了成都城市发展的旧与新,形成了独一无二的、代表成都慢生活的玉林生活方式。

一次活动的视觉概念,我们放弃了传统单一的主观创作,发起了一场更具实验性的行为设计。

我们回到玉林街头,在社区、街道、商铺、菜市场、小商贩处采集那些代表着玉林生活、发展变迁的文字切片,每一个切片的背后,都封存着一段鲜活的玉林时光与故事,勾勒出玉林的慢生活、烟火气、光影婆娑、生活百态,如同音乐一样,碎片化的灵感被重新编译为新的旋律与视觉。

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