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Branding
Strategy

What is feminine now? Vancouver-based fashion label Aritzia creates high quality garments for a global audience of independent, youthful, intelligent women. The brand’s clientele value thoughtfully made attire. Fit is key. Partnering with Aritzia, we performed a full cultural analysis, examining the values that define the brand. Our strategy imagined brand qualities that reflect the multivalent personalities and talents of every Aritzia customer. We brought these qualities to life in a full 360 rollout plan that included partnerships with influential young artists, musicians, and filmmakers, positioning Aritzia as a hub of both fashion and culture. We also completed a total brand redesign including new logotype, typography, and design systems.

现在什么是女性?位于温哥华的时尚品牌Aritzia为全球独立、年轻、聪明的女性打造高品质服装。该品牌的顾客价值是精心制作的服装。健康是关键。与Aritzia合作,我们进行了全面的文化分析,研究了定义品牌的价值观。我们的战略设想的品牌品质,反映了每一个Aritzia客户的多元个性和才能。我们在一个完整的360度展示计划中将这些品质发挥到了极致,该计划包括与有影响力的年轻艺术家、音乐家和电影制作人合作,将Aritzia定位为时尚和文化的中心。我们还完成了一个全新的品牌重新设计,包括标识,排版和设计系统。