LEGAL SERVICES DISTRICT天府中央法务区
TEAMCD:弹簧、Prism Design StudioD:Racher、覃雨佳、77、橙子AE:秋秋YEAR: 2021CLIENT: LEGAL SERVICES DISTRICT Service:标志设计、视觉识别系统、导视识别系统、字体设计
Chengdu Tianfu New Area has established the first provincial-level modern legal services aggregation area in China, known as the "Tianfu Central Legal Service Zone." Currently, more than 20 institutions have initially settled in, including government legal service units, influential law firms, notaries, arbitration, judicial appraisal, as well as legal-related entities in market supervision, intellectual property, accounting, and more.
The entire project was collaboratively completed by Prism Design Studio and hahaha.Co, aiming to showcase a modern, standardized, dignified, and elegant style. The design emphasizes the aesthetic sense of scale in typography and layout, presenting an enduring visual appeal. The Tianfu Central Legal Service Zone's comprehensive service center, as a complex building, had its complete wayfinding system designed by Prism Design Studio. As an extension of the visual identity system, this system also emphasizes modernity and an elegant atmosphere. Therefore, the design avoids excessive elements and mainly relies on materials and proportions to convey its tone. Additionally, being a large comprehensive building, the wayfinding in the Central Legal Service Zone places more emphasis on information recognition and functional expansion space.