MUMUAFUNNY
沐沐霏尼

TEAM
CD:弹簧
D:梅有、梅馨月、邓玉玺
AE:王二

YEAR: 2021

CLIENT: 沐沐霏尼
SERVICE:标志设计、包装识别系统


HIiibrand Awards 2020 金奖
HIiibrand Awards 2020 评委奖

The diaper packaging currently available in the market tends to be generic, predominantly featuring photos of infant models and lacking vibrancy and childlike appeal. With the increasing youthfulness of the mother and baby consumer demographic, there is a growing interest in products with unique and aesthetically pleasing packaging that aligns with current trends. Consumers are looking for visually appealing and fun designs, all while ensuring product quality. In response to this demand, we have designed the diaper and pull-up packaging for Mumu Fini with a focus on cuteness, childlike charm, and vibrant colors. Diapers: We have identified a direct and relatable connection between the product and the user—the buttocks. Our design features prominently illustrated animal buttocks, creatively expressing and interpreting this connection. Pull-ups: Similarly, we have honed in on the most intuitive and distinctive feature of pull-ups—the act of pulling up. This expression is transformed into the theme of holding hands, with an extension into various scenes depicting children holding hands, as well as children holding hands with parents.

市面上的纸尿裤包装千篇一律,大多用婴幼儿模特照片作为包装的主要元素,缺乏活力与童趣。由于母婴客群的年轻化,他们的消费逐渐开始关注产品独特的包装,希望能够在满足产品品质的前提下可以买到更好看、更有趣、符合当下潮流审美的包装。基于此,我们为沐沐菲尼设计了以可爱、童趣、多彩为关键的纸尿裤和拉拉裤包装。 纸尿裤 Diapers 我们找到了产品与使用者之间最直接的联系——屁股,以特征明显的动物屁股为主题,采用插画的方式进行表现、演绎。 拉拉裤 Pull-ups 我们同样找到了拉拉裤最直观、明显的特征,将拉拉这一表达转化成手拉手的主题,并延展出小朋友间手拉手、小朋友与父母手拉手等系列画面。

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