Coda Bus is an inter-county public transit brand developed by Dali Transportation Group. By adopting a bus-oriented operating model, it reduces travel costs while providing passengers with safer, more convenient, and more affordable transportation.
The fleet is composed entirely of electric buses, supporting sustainable mobility through low-carbon transportation. A unified vehicle identity, standardized service, and consistent operating system establish a professional and trustworthy brand, enabling passengers to instantly recognize and rely on Coda Bus for every journey.
The visual identity is built around the combination of a horse and cloud, expressing lightness, agility, and forward movement. The horse is depicted in a dynamic leaping pose, while its playfully puckered lips subtly reference a vehicle horn, creating a highly distinctive mascot. Floating clouds enhance the sense of effortless motion and reflect Dali's iconic blue skies.
The logotype extends the visual language with soft, rounded strokes, creating a warm and approachable character. Together, the symbol and typography form a cohesive identity system, delivering a clear, memorable, and recognizable brand image.