Sanxinghuanyue三星幻月
TEAMCD：弹簧Brand Strategy：dayong、大东D：梅有、夏夲、橙子MD：夏夲YEAR: 2022CLIENT: 米老头、三星堆博物馆文创SERVICE：产品包装设计
Mid-Autumn Festival Gift Box 2022
Sanxinghuanyue
Created for the 2022 Mid-Autumn Festival, Sanxinghuanyue is a collaborative gift box between Milaotou and Sanxingdui Museum. Inspired by the concept of Sanxinghuanyue, the design constructs a mysterious, radiant, and dreamlike visual universe. Ethereal light and moonlight are translated into vivid visual expressions through highly saturated gradients and tactile material finishes, giving light both color and a tangible presence.
The visual identity features the Bronze Human Head and the Bronze Mask with Protruding Eyes as its primary motifs, supported by a selection of representative Sanxingdui artifacts. Rather than reinterpreting these cultural relics, their distinctive forms are carefully distilled into refined linear graphics, preserving their historical integrity while establishing a contemporary visual language.
By combining the mystique of the ancient Shu civilization with the atmospheric qualities of moonlight, the design reimagines the cultural symbolism of Sanxingdui through a modern visual expression, creating an immersive Mid-Autumn experience that is both culturally rooted and visually compelling.
Created for the 2022 Mid-Autumn Festival, Sanxinghuanyue is a collaborative gift box between Milaotou and Sanxingdui Museum. Inspired by the concept of Sanxinghuanyue, the design constructs a mysterious, radiant, and dreamlike visual universe. Ethereal light and moonlight are translated into vivid visual expressions through highly saturated gradients and tactile material finishes, giving light both color and a tangible presence.
The visual identity features the Bronze Human Head and the Bronze Mask with Protruding Eyes as its primary motifs, supported by a selection of representative Sanxingdui artifacts. Rather than reinterpreting these cultural relics, their distinctive forms are carefully distilled into refined linear graphics, preserving their historical integrity while establishing a contemporary visual language.
By combining the mystique of the ancient Shu civilization with the atmospheric qualities of moonlight, the design reimagines the cultural symbolism of Sanxingdui through a modern visual expression, creating an immersive Mid-Autumn experience that is both culturally rooted and visually compelling.
2022，米老头X三星堆博物馆联名中秋礼盒“三星幻月”
以三星幻月为创意原点构建神秘、绚丽、奇幻的想象空间迷幻与飘渺的光与月，用视觉呈现光的形式高饱和渐变与材质，赋予光色彩与实感。
选取青铜人头像、青铜纵目面具为核心元素，以及众多三星堆文物为辅助元素，在避免二次创作的前提下进行线条概括与归纳，将充满古蜀魅力的文物，加筑创新视觉语言，表现三星堆的神秘与月光的迷离。
以三星幻月为创意原点构建神秘、绚丽、奇幻的想象空间迷幻与飘渺的光与月，用视觉呈现光的形式高饱和渐变与材质，赋予光色彩与实感。
选取青铜人头像、青铜纵目面具为核心元素，以及众多三星堆文物为辅助元素，在避免二次创作的前提下进行线条概括与归纳，将充满古蜀魅力的文物，加筑创新视觉语言，表现三星堆的神秘与月光的迷离。
